Malaysia has become a very attractive place to invest in or even create events for various reasons. Event management in Malaysia has attracted a lot of investors thanks to marketers that find it lucrative to conduct such activities in the country. Another reason would be how on-ground events are one of the highly potent promotions and marketing avenues, which is the reason why brands have used this unique platform to attain their target audience.
But there is one thing that can make customers step back with events and that is the cost of running it. For an event to become successful, there is a need to hire event management services and the sum of hiring one is no small cost. The event manager alone is already worth hundreds or thousands, depending on their reputation. What’s more, this cost is just their professional fee alone, and not with other things like the reception, decorations, rent, etc. It is important for customers, whether these are groups, brands or individuals, to understand the costs involved in bringing a single event into reality. The good thing is that there are various ways you can do to keep the event from even costing more than you can afford.
Look for a sponsor
Running an event has a lot of costly aspects to it. It doesn’t only involve hiring the manager. You have to think about the venue rentals, performances, sound systems and many other things. Just think about what you are going to add into your event, and each of them will add up to your final bill.
Getting one or two sponsors that will support your event will lessen the costs. It doesn’t matter whether they want to provide their assistance through financial means or they are going to provide one or two elements that are needed for your event through free services and products. If you take a look at many events in the past, some of the products and services are provided by a particular brand, because it is sponsorship. It will even help you a lot if you look for a venue sponsor since it can cost tens of thousands of dollars.
Go for light refreshments or buffet-style catering
Every event management in Malaysia provides food to its attendees because they know how important it is to them. But when you serve each of them a 9-course meal, it can add up to your expenses, which could be better spent on something else. If you need catering for your event, the most affordable option for you would be buffet spreads. Also, buffet spreads are good for events, since it has something for every guest in the event.
There are also some cases wherein serving full meals is not necessary. If the event is to take place in the morning or afternoon, like before lunch or dinner, it would be best to serve them light refreshments. They can be served in goodie bags or as usual, in buffet style.